service

Every relationship with a customer is only about the customer.

As a customer, I want to do business with someone who values me and enjoys taking care of my needs. Since, I am paying my good money for a product or service, the relationship is about me. 

I bought the privilege.

When you deal with a business, evaluate how the business interacts with its customers. Where is the focus of the relationship?

You will be surprised how much of the relationship is designed to meet the needs of the business not the needs of the customer.

More on relationships and customers: When Your Favorite Business Dies

Photo: 10ch

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